Category: Process

American Startup Introverts Can Use “Digital” to Be More Confident

Most people in business want to be successful. Why? There are different reasons for different people including wealth, fame and so on. But unfortunately, for some the “Success Process” is not always easy. An example of this are “Startup Introverts.” Daily they face hurdles while working on their entrepreneurial pursuits. You see, extraverts do not have the same socialization problems that introverts do. In otherwards what is super simple for an extravert, can be a major challenge for an introvert. Why? Because they are frequently uncomfortable in most social situations. It is not uncommon for a Startup Introvert to freeze up at an in-person party, and therefore unable to network. Sometimes there is the remote possibility of a few awkward chats with strangers, that basically go nowhere.

The Powerful, Yet Often Overlooked Simple and Easy Way to Build Loyalty!

But here now is the good side of things. There are some aspects of the business world that Startup Introverts do well in. Even though they lack networking skills, especially in-person, they do seem to have the ability to maintain loyalty of their customers, clients and audience. Why? It could have to do with a Startup Introvert being someone who values real relationships. They can often be more sensitive and empathetic, which are all qualities that are needed to build true friendships.

The Key to Loyalty, and Building Up Your Results, is this Proven Approach!

Startup Introverts often see themselves as not having all the advantages that extraverts do. Hence it is harder for Startup Introverts to plan out strategies for themselves due to all the limitations. Thankfully the “original” Startup Introvert, has been hard at work on a “Special Introvert Strategies Pipeline,” working with “Method How.” More to come!

“Moving Away from Frequently Proclaiming “Go Digital” says USA Go Digital

So, it turns out that the website with the name “USA Go Digital” has tired of being the spokesperson for the “Go Digital” movement and instead has joined forces with fellow USA sites, both USA Create and USA Online Business. Why have the three USA amigos come together? Says USAGD:

“I finally have gotten sick of communicating the importance of a digital business post COVID and instead want to focus on bringing America together. My mantra along with my two USA site comrades is like a lyric from a 60’s song: “Come together, right now.”

And as the USA Go Digital Rep Continued Talking

“Chances are that if you were not alive in the 1960’s you are likely unable to name the tune the line comes from. And that is okay. I was born in the early ‘60’s and have a hard time keeping up with members of my family, what is the latest hit music? What does it sound like? Is there a similarity between artists and types of music? In short, if people with different music likes and dislikes, we can certainly come together in the USA.”

You may have heard of the Three USAs which are the three websites USA Create, USA Online Business and of course this one: USA Go Digital. The three USA sites hope to unify themselves and in turn play a role in helping to lessen the division between the majority of Americans. Tall order you say? I would agree. But the key to what the three USAs are saying is that they are not trying to be the “It” solution but instead simply be a part of the solution rather than a part of the problem.

Something we can learn from the three USAs.

Speaking of unification and communication, a big deal in communication is solving the PROBLEM in need of a SOLUTION.

Problem: How do your reach the maximum amount of people if you have a uniting USA message of hope? Or even if you are an American small business trying to stay afloat after the damage of COVID. Either way you are likely looking for a simple and no cost way to achieve getting the message out. Surprisingly it is possible. And for free too, once you get everything setup of course. No. This is not an ad pretending to be post. Just some thoughts. The reality is that to make a difference can at times involve marketing.

Are You Ready to Go Digital?

The time is now for the USA to go digital. Why? Because it is the reality of today’s business economy and is vital for survival. An option for going digital can include the writing, publishing, and selling of a nonfiction “How To” eBook that covers an area that is of interest to your customers.

A Form of Promoting

Authoring an eBook can not only empower your demographic but is a way of showing how you are a knowledgeable and top competitor in your industry. Writing an eBook can give you with a way to establish yourself as an expert in your industry while simultaneously teaching the reader how to use your products and services.

A Forum for Analysis

Authoring an eBook can provide you with a chance to reflect on your business category and the path you can take to digitize what you do for a living. In other words, writing about your industry, makes available to you the opportunity to mull on the mechanics of your industry. This opens a forum to contemplate methods you can use yourself to convert your in-person services (if any) into being able to be done digitally. Many businesses had to close during the pandemic because of their dependence on needing to be done in-person. If you have digital alternatives, it makes weathering the pandemic easier.

Self-Publishing Your eBook

Writing and preparing for the marketing and selling of your eBook can be as easy as writing a Microsoft Word document or even a Google Doc. If you need to use images to demonstrate and make clear processes within your industry, make certain the images do not infringe on the copyrights. Once you have completed the content of your eBook, you can then convert it into a PDF or whatever format is necessary to publish it. For example, Google Play Books requires that your file be either a PDF or an EPUB. Whereas a DOC or DOCX are all you need to sell your eBook on Amazon Kindle Books. Amazon will convert your files to its Kindle friendly format. Plus, you can sell your eBook digitally on your own website.

Delivery on Your Own Website?

You can deliver your eCourse on your own website if you so choose. There are a variety of different approaches to doing this that are a mere web search away. Most of the services that help you get your eLearning course online charge a fee. You need to compare this fee to the amount of purchases you estimate your eCourse will receive.

Research the Market

Before you produce and promote your eLearning course, you should spend an amount of time researching the market. What seems to be selling well? Is there a way of presenting your topic in a way that is not yet visible? This can be your area of differential making you stand out from your competitors. Of course depending on how successful your is you could be imitated.

Should You Host Other Experts in Your eLearning Course?

Yet another strategy with your course is to be the commentator who is the host and asker of questions to experts in your field. This brings up the question of whethere or not you pay these experts? If you provide payment to them or a percentage of the profits of the course, this can cut into your bottom line.

The Legal Aspect of Your eLearning Course

You might want to emphasize the visibility they will receive and that can sometimes be the main thing they want. Be sure to get your experts to digitally sign off on their participation through a release form of some sort. We are not lawyers so we can not recommend any particular way to get the release, but such documents are easily accessible.

Price Your eLearning Course

When pricing your course be sure to do your research. What are other eLearning courses charging for their course? Can you offer a better value? If so, how? Do you want to use the strategy of going at a higher price because the perceived value of your eLearning course is at a higher perceived value because it goes beyond what your competitors are offering. If so, be sure to add to your marketing materials how you are different and better.

Dive Deep Into Your eLearning Course’s Content

Remember that when you create your course, in order for it to be a pleaser for your students, you must take a deep dive into the topics you offer. This is not like a blog post where you skim the surface, you should instead give your student/clients value for their money. The more in depth you can go in a helpful and empowering manner, the better.

Process of Opportunity

Going digital means the process of digital transformation so that all elements become digital allowing you to reach a wider audience. If this audience was to turn and look at you, what would they think? Would they note that you are helping others? Would this make a difference to them? Does this open up a whole new process of opportunity for you?

Do You Set a Good Example?

Do you give on a regular basis from your business? In what way does this giving occurr? Can you group it together and make it more visible to your future customers? How can you better serve as a good example for your current and reocurring base?

Assisting Others

Do you inspire others to make a difference? In what way do you do so? How do you ask your customers to participate in the mission of assisting others?

Yes we know and understand. Some of you have been avoiding going digital. Know this, it is impacting your bottom line. But how do you actually “go digital” so to speak? Organizations like DIYdigi can help you with this sort of thing.

Basically, you are going to want to reimagine your company, this time with your products or services or both being served digitally. For some this means being able to do digital downloads, while for others it will be be eCommerce – taking orders online then sending the physical products to the customer.

Even if you have never done a digital download before it is definitely something to consider. You may have directives that you want to get across to those who buy from you – something which you want to help them to understand. The secret is to create a “How To” eBook such as as “How to do (insert what your business does here).”

USA go digital!

USA Go Digital Facelift

Up until very recently, USAgodigital, known for its creative marketing and digital transformation, was considered to be a publication that was not relevant in many ways. But this all changed as of today as they being sprucing up the online magazine by giving its front a facelift and the backend taken more seriously, case in point this article.

Do You Practice Digital Transformation?

USA Go Digital has been misunderstood for quite some time. I is primarily and entity that can consult for you, your business, as it relates to Digital Transformation. Although Digital Transformation has been around for quite some time, many are hearing about it for the first time

Get a Safeguard

Digital Transformation is the transformation of your business, changing analog products/services and methodologies to be digital in nature therefore bringing your business up to speed. Being primarily digital means you have a safeguard against what happened with Covid.

Digital Format

During Covid 19 several companies had to go out of business because they could not do analog activities such as serving people food or doing dance training etc. Being digital means not having to depend on in-person activities and instead be able to do its process in a digital format.

“It is during our darkest moments that we must focus to see the light.” -Aristotle

Even all the way back to Ancient Greece, there was the knowledge of the importance of seeing the light. In our case in this post “Seeing the Light” means “Seeing the Light” of your marketing. If you are not getting enough customers you may want to check out an extensive blog entry about building your business marketing plan on the DIYdigi website seen here.

How to “See the Light” with your Business

Seeing the light with your businesses starts with you coming to terms with the fact that your marketing strategy is not working as well as you would like and are interested in tweaking it a bit. The good news is that if your strategy in the past worked to help you get you customers, then you are already on the right track and “seeing the light” will be more easy than not if you know how to do it. On the other hand if you are new to the marketing game, you might want to check out the marketing article in the link given prior.

The Steps to “Seeing the Light” with Your Marketing

1. Seeing the light with your marketing means noting what used to work compared with it not working today.
2. Figure out why it is not working anymore.
3. Change it to a new strategy based on what elements have changed since your strategy worked.

As Easy as 1, 2, 3,

Try out this 1, 2, 3, approach and if you are unable to get it to work feel free to contact DIYGI and get your free newsletter, free eBook on marketing, plus free customized one page marketing plan.

Educate Yourself

Digital is now officially something to survive, meaning we now need it to continue our work on Earth as we know it. Digital makes the world go round and if you’re not a part of it, if you want to be a part of the economy, you must start educating yourself about it now.

Digital Domination

These days it’s hard to imagine our world without digital. And along these same lines, digital has made it possible to survive the Coronavirus. Without digital we would be at a loss of how to keep our businesses afloat. Think of it this way, if you did not have a digital conduit to what you do, how would you do what you do. Or even if the act of doing what you do does not require digital, promoting it does. Marketing is dominated by digital.

Still at the Core

So should we just give it over to digital with no attempts at changing our hunger for it. The answer is, yes, please continue to try to knock digital down, but the irony is that your presentation of this attempted knockdown is going to get to your readers, well, digitally.