Seeing the Light

To get your marketing plan out from under the water you need to climb the stairs to “See the Light.”

“It is during our darkest moments that we must focus to see the light.” -Aristotle

Even all the way back to Ancient Greece, there was the knowledge of the importance of seeing the light. In our case in this post “Seeing the Light” means “Seeing the Light” of your marketing. If you are not getting enough customers you may want to check out an extensive blog entry about building your business marketing plan on the DIYdigi website seen here.

How to “See the Light” with your Business

Seeing the light with your businesses starts with you coming to terms with the fact that your marketing strategy is not working as well as you would like and are interested in tweaking it a bit. The good news is that if your strategy in the past worked to help you get you customers, then you are already on the right track and “seeing the light” will be more easy than not if you know how to do it. On the other hand if you are new to the marketing game, you might want to check out the marketing article in the link given prior.

The Steps to “Seeing the Light” with Your Marketing

  1. Seeing the light with your marketing means noting what used to work compared with it not working today.
  2. Figure out why it is not working anymore.
  3. Change it to a new strategy based on what elements have changed since your strategy worked.

As Easy as 1, 2, 3,

Try out this 1, 2, 3, approach and if you are unable to get it to work feel free to contact DIYGI and get your free newsletter, free eBook on marketing, plus free customized one page marketing plan.