Process of Opportunity
Going digital means the process of digital transformation so that all elements become digital allowing you to reach a wider audience. If this audience was to turn and look at you, what would they think? Would they note that you are helping others? Would this make a difference to them? Does this open up a whole new process of opportunity for you?
Do You Set a Good Example?
Do you give on a regular basis from your business? In what way does this giving occurr? Can you group it together and make it more visible to your future customers? How can you better serve as a good example for your current and reocurring base?
Do you inspire others to make a difference? In what way do you do so? How do you ask your customers to participate in the mission of assisting others?